Project

A Conference Website for Women Leading the Accounting Profession

The Client
Women Who Count® is a nonprofit organization and part of the Accounting & Financial Women’s Alliance (AFWA) dedicated to supporting women in accounting and finance through leadership development, community, and education. Their flagship event is an annual conference that gathers accountants, bookkeepers, firm owners, and finance leaders from across the country for networking, keynote sessions, and career growth.

**This project was completed in partnership with Cam Can Marketing.

Client:

Women Who Count

Website:

womenwhocount.com

Services:

Event Website Build · Conference Page Design · Registration Flow · Mobile Optimization

WWC_Image1

The Challenge

A conference lives or dies by ticket sales, and ticket sales live or die by the website. Women Who Count needed a site that could do several things at once: communicate the energy and purpose of the event, drive registrations, attract speakers and sponsors, and serve as a hub for everything attendees need to know before they arrive. It also needed to reflect the warmth, credibility, and professionalism of the AFWA community.

What We Built

We built womenwhocount.com as a full event and conference website complete with a compelling hero section, event details, itinerary, speaker and sponsorship information, awards, FAQ, and a clear ticket purchase flow. The site is designed to move visitors from curiosity to registration as smoothly as possible, while giving the broader community multiple ways to get involved as attendees, speakers, sponsors, or volunteers.

The Result

A professional, conversion-focused conference website that gives Women Who Count® the digital platform to grow their annual event, attract top speakers, and connect women in accounting with an experience that supports their careers and community long after the conference ends.

How It Works

Our Process: A Step-By-Step Guide

Step 1

Consultation and Strategy

Unlock your business’s true potential with our tailored consultation and strategy services. Whether you’re aiming to improve your website’s SEO, identify key growth opportunities, or outpace competitors, Latitude 39 Creative is here to guide you every step of the way.

Step 2

Implementation and Development

Our implementation and development services transform strategic plans into functional, optimized solutions. From coding and design to deployment and testing, we ensure every element of your project aligns with your business objectives.

Step 3

Monitoring and Optimization

In today’s fast-paced digital landscape, success doesn’t stop at implementation. Our monitoring and optimization services ensure your website or campaign performs at its best, adapting to changing trends and user behavior. By tracking key metrics and making data-driven adjustments, we help you stay ahead of the competition.